When simple and functional come together, there isn't much better. The Beams Plus collection is filled with not only great items, but obvious examples of what brands around these parts should consider making. This deck coat styled jacket retails for about $300 USD and looks great. The shape, pockets and colour are perfect for the fall and beyond the aesthetic, it comes lined with GORE Windstopper and thermal insulation to keep you warm through the winter. A fairly simple design with the proper silhouette and function materials - that's a pretty good formula to stick to I think.