If You're Buying...

...and in Paris, you should probably stop by this little concept showroom that will be open for the month of March - and spend the rest of your money. SNS Herning, Gitman Bros. and Mismo have come together to show their fall collections for the remainder of the buying season. Each of these brands are highly specialized and do their own product extremely well. I hope a concept for a showroom like this can work because I really like the idea of presenting the different elements of a wardrobe with a more cohesive feeling, rather than the 'this or that' you find in a lot of tradeshows and showrooms. With great sweaters, beautiful bags and perfect oxford shirts, it would seem there is room for footwear, a trouser and possibly some outerwear to join the ranks. I can think of a couple labels I'd like to see beside these brands, hopefully our market will be able to support good ideas and products.

Comments

[reteptterrab]

I like the idea of three "siloed" brands standing side-by-side showing what they do best - and these three brands epitomize that ideal. In opposition to what you see at most trade shows and show rooms which are brands trying to be everything to everybody.

[Clarent]

Funny, that's exactly what we've done yesterday. Gitman shirts are simply amazing! Can't wait to receive our order...