—01. 2nd floor shop in Daikanyama.
One of the most interesting visits we made last fall was to the White Mountaineering shop in Tokyo. We had seen a lot of the brand online and never in person, so it's always exciting meeting something in the flesh for the first time. The shop was definitely striking, from the stairway to the window to the wall. Painting things white is nothing too revolutionary, but these photos of the shop felt pretty beautiful.
In our spring issue, Owen Parrott describes the trip and afternoon we spent with White Mountaineering.