eLuxury Shut Down

Everyone obviously knows about the recession and its consequences like the unfortunate announcement of Obedient Sons to shut down operations. Now though,  "ELuxury.com, the designer e-commerce site launched in June 2000 by LVMH Moët Hennessy Louis Vuitton, will close the retail portion of the site over the next six months." The plan is to turn the eLuxury site into one dedicated to information on the 'luxury lifestyle' because the brands they sell, now have their own web presence. This seems like a pretty terrible business move to me. Their flagship brand Louis Vuitton has more of an online presence and it's own ecommerce yes, but most of the other ones don't. When the site launched it had a pretty big editorial component to it but they realized it wasn't going to compete with the well established luxury fashion/lifestyle magazines so they shifted their focus to online shopping. What has changed now though? via WWD 

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