Winkreative

Most of you are quite familiar with Monocle and it's Editor in Cheif, Tyler Brule. But he actually does a lot more than the magazine and it's subsidary actives like product design, pod-casts and conferences. He also owns a design/art direction/branding agency by the name of Winkreative. The studio has done work for a couple air lines, stationary brands, Tretorn footwear, BMW and several other pretty nice clients. Their work is extremely classic looking with a very Monocle feel. I find the design to be right up the alley of things I like to look at. I am more a fan of Monocle for their intricate design aspects, layouts and photography spreads than the majority of the content, and those characteristics often translate into the agency's work. Tyler Brule's business model is definitely something to look up to. He seems to have had a pretty inspiring vision of what he could do and actually make some money along the way, something that isn't easily accomplished. Some of my favorite work is the custom publishing for Porter, SWISS and the Centurion Compact.

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