—01. Launching next spring.
It's not that often that a new brand comes along that I really like. From the product to the people to the branding, its difficult to get it right. Last week in New York, one of our friends showed us his new brand. Batten Sportswear isn't breaking new ground in terms of the fashion world, but the story and products are well thought through, really nicely made and offer a clean and concise perspective and interpretation of American sportswear.