Online Features

Preview: Batten Sportswear



—01. Launching next spring.


It's not that often that a new brand comes along that I really like. From the product to the people to the branding, its difficult to get it right. Last week in New York, one of our friends showed us his new brand. Batten Sportswear isn't breaking new ground in terms of the fashion world, but the story and products are well thought through, really nicely made and offer a clean and concise perspective and interpretation of American sportswear.

Images via A Continuous Lean

Reader Comments (9)

T-shirts and shorts look really good.
August 2, 2011 | Unregistered CommenterSimon Raven
And he's wearing rainbows. He has my support.
August 2, 2011 | Unregistered CommenterTim
Agree. Looks very much like pre-McNairy WWM though.
August 2, 2011 | Unregistered Commentertom
@ Tom,

This guy spent 4 years working with Daiki of pre-McNairy WWM.
August 2, 2011 | Unregistered CommenterThomas
Love it!!!!
August 2, 2011 | Unregistered CommenterSmk
Very nice.
August 2, 2011 | Unregistered CommenterMel
August 2, 2011 | Unregistered Commenterhi mom
What exactly do you mean by 'the right people'?

*Genuine question*
August 2, 2011 | Unregistered CommenterBilly Webb
looks nice; kinda WWM + Nanamica
August 6, 2011 | Unregistered CommenterSorrybut

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