Shop Online

The Rugged Standard



—01. The entrance in York, UK.
—02. Shop floor featuring The Real McCoy's & Studio D'Artisan.
—03. Magazine selection at The Rugged Standard.


The Rugged Standard is the latest development from the man behind one of our favorite online shops, Superdenim. With an extensive selection of The Real McCoy’s and Studio D’Artisan, as well as fine offerings from Post Overalls, Tricker’s, Viberg and now Mister Freedom, the shop continues to build momentum by opening it’s first set of doors. The Rugged Standard is the first brick and mortar shop by Lewis Hull. Located in York, the shop is in a small and tidy space on the 2nd floor with clean wood floors and a nice amount of natural light. While the shop continues to add new labels and collections, it’s already stocking some of the most difficult to find Japanese brands in the world.


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