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Thursday
Jan192012

Woolrich Woolen Mills Fall-Winter '12

01

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—01. FW12 Look book.

Words

This week Mark McNairy launched his Fall-Winter 2012 collection at Pitti Uomo and at the WP Lavori showroom in Milan. The feedback has been deservedly positive so far. The mix of wool, corduroy and synthetic materials are well balanced, along with a nice color palette. Not short on Mark's playful aesthetic, it also features nice use of technical fabrics and very wearable basics.

Woolrich Woolen Mills

Reader Comments (18)

182 years of history now seriously in danger in the hands of Mark McNairy. When will the powers that be realise that he is killing this brand? They should either tempt Daiki Suzuki back (assuming he would want to return) or find someone who understands what this brand represents before it's too late. As the saying goes " It can take years to build up customers, but seconds to lose them!"
January 19, 2012 | Unregistered CommenterKaz
That yellow newspaper pocket quilted overshirt is pretty interesting. I think the collection looks pretty solid, the light brown suede boots are a little too Timberland. Different direction for WWM since he took over, but change is good.
January 19, 2012 | Unregistered CommenterGuy
I would personally say that Mark is not killing the brand or tarnishing the history in my opinion. It's different than Daiki, but because of that, does not mean it is wrong. This collection especially has a number of really good items, using Woolrich fabrics in a very subtle, wearable and tasteful way.

I actually don't think the difference between this collection and something Daiki may have done is as big as people are making it out to be.
January 19, 2012 | Registered CommenterRyan Willms
The the OP: Let's not overreact. I don't think MM debut was particularly interesting, but there were some solid pieces, including the hoodie, which I own (and I am 100% certain it was made by the folks at CYC). This collection is not something Daiki would come up with, which is the point. The difference between the two is apparent, but it is a nice difference. The ivy-prep feel is there, while Daiki always tried to maintain the ruggedness of the brand. MM does rugged with a softer, more refined-looking edge. 182 years means a helluva lot of archived material for inspiration. This is a stronger collection than last year, for sure.
January 19, 2012 | Unregistered Commenterpk
^^^ agreed heading in a better direction than last season just don't like the scenery yet.
January 19, 2012 | Unregistered Commenterfield
Much better than the Summer stuff, the styling is just wack in these photos. Would definitely cop the fur lined overcoat and wear it inside out.
January 19, 2012 | Unregistered Commenterhi mom
I'm not a fan of McNairy to date but this looks a mile nicer than his previous gear.

The ridiculous roll up doesn't seem to be going away though. If you want to show your ankles just buy shorter slacks.
January 20, 2012 | Unregistered CommenterBrian Braddock
Some nice clobber in there, especially the jackets, let down by wacky styling.
January 20, 2012 | Unregistered Commenteradam
Hmm, yeah but would Kanye wear it? I guess I will just try to double-forever hunt down every single Daiki WWM piece ever made. I'll put a new mortgage on my dad's house by the sea if I have to.
January 20, 2012 | Unregistered CommenterFlo-Show
More interesting than a lot Daiki Suzuki's (oh holy overlord of internet hipster clothing) . DS's WWM was way too close to EG, IMO. This is at least a departure and I like all the fucked up mixing of colours and textures. Do we really want this to all stand still, with mountain parkas coming out every season in different colours?

That said I wouldn't actually wear much of the above and lots of MM's shoes are awful.
January 20, 2012 | Unregistered CommenterGiffen
The first pair of fits on top row are nicely layered. Colors nice too, especially the second vest(?) in the top left pic.

Still think he needs to refine his pockets. They look a little too plain, sized out of proportion (too big most of the time) and seem awkwardly placed.

Otherwise, fabric choices look interesting, especially the quilted yellow, the non-dark navy blue that he used in the bottom left pants, and the pattern in that second vest in the first pic.

And the Timberlands, would've been nice if he just did a WWMxTimberland collabo (did he?) in making these. With some Woolrich wool lining.
January 20, 2012 | Unregistered Commentertimpoblete
"182 years of history now seriously in danger in the hands of Mark McNairy."

LOL. That's the only serious emotion I can convey in regards to this comment.

This collection is infinitely more interesting than some of the previous iterations.
January 20, 2012 | Unregistered CommenterGoogoo24
"Do we really want this to all stand still, with mountain parkas coming out every season in different colors?"

It's called "trad" - although I don't like the word per se, it's what made WWM interesting to me. You don't buy a new mountain parka every year, but if you want one, you could get a definite version from WWM. Now with McNairy at the helm, WWM is back to being a "fashion" brand.

Both fashion and trad have their followers, and I want to live in a world where fashion exists, but it's just not for me. I think the fashion and trad camps will never get along.
January 21, 2012 | Unregistered CommenterFlo-Show
Like 'em
January 21, 2012 | Unregistered CommenterN Dov
"Do we really want this to all stand still, with mountain parkas coming out every season in different colors?"

Yes.
January 22, 2012 | Unregistered Commenterhi mom
wow haters - you just love having no friends or social ability and channel your ineptitude using your voraciously shaking 'cos i jack off all the time' hands to type shit you nothing about - COULD YOU DO BETTER - DO YOU WEAR IT - ARE YOU A FAN OF GARB - i doubt it haters otherwise you wouldn't post the douche bag rhetoric that you do - When you see someone like McNairy on his packed trad-eshow stand taking every visitor thru his shoes and designs and exuding passion for what he does whulst making time for people you realise this guy is DAMN GOOD - so haters - put your peckers back in your 'my mom chooses my pants' pants and go back to hatesville - population - YOU ...
January 23, 2012 | Unregistered Commentermunkton
munkton = Ryan Willms like he really wants to write? I bet!
January 25, 2012 | Unregistered CommenterDan Brien
I really liked the WWM with Daiki but it really isnt that different from Daikis day job and I think he must have realised that. on the other hand I've dug the hell out of the McNairy collections, Someone said its not trad? I don't get that at all, I think McNairy takes Gatsby style americana (dope BD's, Chinos and various wool coats) and combines it with some sharp modern updates with a nod to the hunting/outdoors thing. if you dont like the weird shit just get the basics, like the hoover trousers or the P-coat from the last collection.
February 3, 2012 | Unregistered CommenterLuke

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