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Thursday
Nov182010

F.I.L.

01

Images

—01. A balance between new and tradition.
—02. F.I.L., Kyoto.

Words

Visvim is without doubt one of the most amazing brands of our time. From the beautiful product to the branding to their unforgettable retail experience, the Japanese label has created something truly unique. Hiroki Nakamura really has an eye for detail far beyond the stitching in a shirt or the leather on his shoes. His vision for his brand is showcased beautifully in these photos of the Kyoto and Tokyo F.I.L. stores. The balance of new, vintage, rugged, slick and the general color palette is perfect. I'd be lying if I said I wasn't partially influenced by Visvim when we created our shop, and I'd also be lying if I said this sort of execution was easy.

Visvim.tv

Reader Comments (6)

you are right. Visvim is so gorgeous. the price is hot, too.
November 18, 2010 | Unregistered CommenterSerian
It looks a great space - will add it to my ever expanding list of places I want to visit in Japan.
Is it me or has there recently been distinct increase in the number of postings related to interior design and furnishings?
November 18, 2010 | Unregistered Commenterjason
these images could be taken anywhere..of anything. I enjoy the details as much as the next guy but I cant see the point unless they are accompanied by imagery of their spacial application. Unless of course you are a fine art blog...which you are not ..at least were not..
November 18, 2010 | Unregistered CommenterJakit
What does F.I.L. mean?
November 18, 2010 | Unregistered CommenterJimbo
Cosign. While I feel like my collection of vis is almost complete, the depth of their line makes it hard to believe so...most people lack the knowledge or simply can't see passed the FBT and a 20L pack; but what Hiroki has done in terms of branding and minute attention to detail, really captures the idea of cohesive design.

Good post. Can't wait to see the space in person, hopefully they'll let me snap a few shots....
November 18, 2010 | Unregistered CommenterVincent
The Free International Laboratory (F.I.L.)
November 21, 2010 | Unregistered CommenterBradley

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