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Aug032011

Monocle Pietrasanta Pop-up Shop

01

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—01. In time for the launch of the new Mediterraneo.

Words

The magazine headed for the Tuscan resort of Pietrasanta, and launched a stylish temporary retail space in the courtyard of a menswear store last weekend. Open for two weeks only, it stocks a beautifully curated and sun inspired mix of Monocle branded beachwear, accessories, cd’s, luggage, stationery, prints and music.

Images via Superfuture

Reader Comments (8)

just in case any of you is going to Pietrasanta this summer...
August 3, 2011 | Unregistered CommenterSorrybut
What a great brand. They always seem to be ahead of the curve.
August 3, 2011 | Unregistered CommenterWoodlands
Really cool concept! Love Monocle but hate newspapers so I'll probably never get the Mediterraneo. Were Alpino sales high?
August 3, 2011 | Unregistered CommenterTim
I sometimes feel like Monocle is an elaborate branding exercise for selling other stuff to their 'discerning readers'. It's 1000% better than most of the muck on the news-stand though. I like the idea of this weird newspaper thing and might pick one up.

Also, did you know that Tyler Brule's close friend Mats Klingberg runs a very excellent shop in Marylebone, London, called Trunk Clothiers? Recommended.
August 4, 2011 | Unregistered CommenterStegosaurus
I think a large part of the appeal is their excellent coverage of geopolitics, business, travel and a commitment to traditional journalism. These days, everybody is trying to release an app, connect with you on twitter/tumblr/facebook/google+... it's nice to see that Tyler is going against the grain.

They have correspondents all over the world who work in conjunction with some really skilled photographers and artists to create a special magazine. The layout, albeit grid-heavy, is excellent and well composed. I love that they always pack as much information into each page as possible without ever feeling as if they've overwhelmed my senses.
August 4, 2011 | Unregistered CommenterWoodlands
Trust me, if you get your geopolitics and business info from Monocle, you probably have no need for geopolitics or business info in the first place.

Tyler Brule is a clever marketer. A journalist, he is not.
August 5, 2011 | Unregistered CommenterGabriele
"excellent coverage of geopolitics, business"

do you actually read the press ?
August 5, 2011 | Unregistered CommenterSorrybut
Alright..

Maybe I went too far with the geopolitics and business part....

I think it's important to get your news from several different sources and I would never recommend reading just Monocle.

All I am saying is give Tyler some credit. Monocle is pretty damn good for what it is.
August 5, 2011 | Unregistered CommenterMOA

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