—01. Alex Olson.
—02. Campaign image by Viktor Vauthier.
Alex Olson's small label has slowly been picking up momentum in the past year and with a variety of press recently, including this piece on Style.com, that looks set to continue. While his roots are in skateboarding, Bianca Chandôn doesn't feel overly like a skate brand, which is the intention. Taking reference from elements of gay and disco culture, and specifically the film Paris is Burning, Olson's sense of humour and consciously ambiguous messages give the young brand a fresh energy and an undiluted feel.