Online Feature: Gyakusou in Context

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Image

—01. Courtesy of Nike, Inc.

Words

In the wake of all the exposure, after the dust has settled on previous collections, and as we await next season's product at the end of another year, it's the ideal time to consider Gyakusou in a broader context. Alongside some of the iconic imagery created around the brand, David Hellqvist examines a collaboration between Nike and Undercover that has been successful in design, performance, and sales terms ever since its arrival in 2010.

—Online Feature: Gyakusou in Context