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New Balance at End


Featured Items

—01. Navy suede 577 with grey accents.
—02. Slighty more unusual olive 574s.
—03. Timeless 998s with hints of burgundy


New Balance aren't all that hard to find these days, but just up the A69 from Flimby in Newcastle, End always seem to have one of the better selections of the classic running shoes at any given moment. Choice versions of the quintessential 577 and 998 are in two colours of suede — navy with grey and grey with burgundy respectively. The often overlooked 574 is in a nice olive suede right now as well, as well as a couple of decent options in perhaps my favourite model the 1500.

New Balance at End


The Loneliness of the Middle Distance Runner



—01. Stretch.
—02. Lace.


The latest Great British Hope, Andy Baddeley, recently answered a few questions for i-D Magazine about his daily preparations and training rituals. Baddeley backs both New Balance, and porridge, making him a pretty stand-up guy in my book. 100 Miles a week? Sure thing.

i-D Magazine


New Balance H710F



—01. Grey suede upper.


New Balance is great - for the classics - but its not too often the have a new colorway or a different model that I find overly appealing. These hiking shoes however have that classic appeal and clean silhouette, but the simplicity of the grey suede on the off-white sole make them just about as good as they can get.

Available at End


New Balance 998



—01. Made in USA.
—02. Red, grey & blue.
—03. Nice silhouette.


I liked this model the second I saw it. This colorway dropped last year in the US and Canada, but seems to be hitting some of our favorite European retailers lately. The premium suede, nice shape, clean colors and the fact that its made in the USA at New Balance's best factory should be just enough to win you over. If not, you can actually see this particular style being made in the 2nd issue of Inventory magazine.

Available at The Bureau


New Balance, USA



—01. New Balance factory in Skowhegan, Maine.


Earlier this year we had the opportunity to visit New Balance's Maine factory. Not only did we get to see the process of the trainers being made, but Owen, Ken and myself got to join the STS33 line on the top floor of the Skowhegan factory. We each got the chance to stitch down a couple of uppers and line up a few N's on the 996 model that was in production. The people at New Balance were great, and the 2-day experience turned out to be one of the best trips we've taken. I was really happy with the final article too. These are a few extra shots I took while Ken was photographing the factory.

New Balance Feature, Inventory Issue 02

Click to read more ...


Coming Soon: INVENTORY 02 Spring–Summer 2010



—01. Both covers will be available next week.


It’s been a very compact and exciting spring so far this year as we have new developments in all aspects of Inventory, but our main focus has been the production of our second issue of the magazine. Finally our Spring–Summer 2010 issue is going to the printers and we are excited to present the two covers for the upcoming offering. We feel the new issue not only met the standard of our initial launch but perhaps exceeded it with a more diverse range of content, some great new contributors and an additional 30 pages. Featured in our spring issue are Margaret Howell, The Real McCoy’s, Beams, White Mountaineering, Our Legacy, Wm. J. Mills & Co., Unis, New Balance and several other fascinating people, brands and stories. The issue will be available to pre-order through the Inventory Stockroom next week and will be shipping and hitting shelves in early/mid-May.

Inventory Stockroom

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