We hope that people have gotten over the shock of such a sudden change and have hopefully gotten a little more accustomed to INVENTORY by now. If you hadn’t noticed yet though, or haven’t had a chance to poke around, one of the newest and most exciting aspects of the site for us is the addition of video. For the first installment we visited the Viberg Boot factory. We were intrigued by how this small company that’s been making boots for British Columbia’s mining and forestry industries for years, garnered the interest of contemporary clothing labels like Neighbourhood. It’d be easy for a small company like Viberg to take advantage of their own name and churn out collaborations while they can, but instead of trying to make a quick buck or two, the increased interest has shifted their focus to become even better quality shoe makers. We went to document Viberg’s 218 step production process but quickly realized that there was something more to the family run company. It sounds corny, but there really is a sense of pride and accomplishment that goes into each pair of boots and you can feel it when in the factory.

Watch for Part 2 in the near future.